The Focus Report

Entrepreneurs have lots to remember and do.

Often so much so that sometimes even stopping to review how healthy the company is becomes a chore. It's not just the financial statement, because that's always historical, but instead we need to be looking at the dollar-producing activities....what actions are we taking as individuals and as a company that lead to incoming revenue? What actions can we be taking today, or this week, that will have a positive effect on this month's revenue?(Financial statements are always historical and don't give you information that is timely enough to make changes in your operations to have a positive effect THIS month.)

That's where a Focus Report or "dashboard report" is an extremely valuable tool.

Typically when a CEO needs to know what critical factors reveal the financial viability of a company, they have to first define those factors, then track down on which report the information is located, who has access to that particular information and how often the information is reported.

I recommend that you put together a Focus Report, unique to your company. The Focus Report defines the most critical benchmarks; for example, sales closed and dollar volume, sales pending and dollar volume, number of new prospects qualified, number of quotes prepared, total expenses, etc. FOCUS on only the few most critical measurements, have an administrative person find the information, document it on ONE PIECE OF PAPER, keep it updated weekly and along with the data itself, indicate the trend, up, down or status quo and whether the data indicates that you are on-target to reach your goals, or not.

The HUMANEERING Company has a complete process for helping entrepreneurial CEO's reduce their stress, manage their time more productively and get good information that helps them manage their company effectively. The Focus Report is one example.