The power of why?

For anyone who has leadership responsibilities or who will or wants to have leadership responsibilities, I strongly recommend viewing this video:

http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html

It may be the most professionally advantageous 18 minutes you'll allocate to your own development this year.
Part of our leadership and organizational evaluation process includes asking Why, Why Why...because it
eventually leads us both to your beliefs.

And beliefs drive behaviors; yours, your teammates and your customers.